March 10th, 2024 Update: this is available again. Click here to see the curriculum or read below to better understand this offering. Thank you!

Thanks for your interest in my Newsletter Playbook – a complete “under the hood” reveal of everything I’ve done for 14 years. The stuff that has led to two multi-million dollar exits and even more in revenue.

But I want to briefly tell you how it came to be. If I’m going to sell you something, you deserve to know what inspired it and why I feel like it deserves your investment.

If you’re familiar with Jon Dykstra, a few months ago I worked with him on his niche newsletter. He got crushed by Google like half the planet and wanted some help.

Within a few days, he doubled clicks and revenue with my advice. This is someone with a lot of experience by the way.

He was blown away and asked me if I’d be interested in creating a full course around my strategies.

I said no and cringed at the idea of selling a course.

Fast forward a couple of weeks, and, after seeing so many people completely lost trying to start a newsletter, I felt like it might just be the right thing to do. So I circled back to Jon and said I’ll create the course if you handle literally everything else. He’s an expert when it comes to that.

Also I wanted to call it a Playbook, not a course. 🙂

He agreed, so I got to work. Over the past two months, I’ve recorded 10 hours of videos (reduced to 3 hours) and created nearly endless written content and helpful material. I am showing everything I possibly can: niche ideas, ad creatives, templates, subject lines, lead magnets, and everything in between.

It’s deliberately straightforward because it’s a straightforward method. While creating this playbook, I actually reflected on how wild it is that the same exact strategy has worked for 14 years.

All the while Google and Facebook have released multiple updates that crushed traffic, this same exact method has worked over and over again.

Let’s get down to it: do you need to buy this?

No, you don’t need to buy it. Am I going to tell you that failure is inevitable if you don’t buy my playbook?

No, definitely not.

But I often reflect on very specific moments in my past that changed my life. These are catalytic moments, and most of the time, it was just because I learned one small thing.

Notably, in 2003, I bought an ebook called The Rich Jerk. It was a purposefully condescending guide on how you can make a ton of money online and you’re a loser if you don’t. But it had actual value.

I didn’t end up doing anything in that e-book (mostly affiliate stuff), but it sent me down the right path of possibility.

When you see real things that have made real money and changed real lives, it’s a whole different thing than reading fluff-tweets that are just meant to give you a quick dopamine hit.

Nevertheless, I’ve already rambled on too long. I want to show you the actual course outline, and you can decide if it’s worth jumping in.

I feel like it’s something I wish I had access to a long time ago. But then again, I’m biased.

I just know it works.

If you’d like to enroll and get access to the playbook, you can get it below.