Module 1. Setting Up Pinterest Account

Learn the foundational settings you don’t want to miss as a business account owner on Pinterest. Each one of these steps are essential for every new account and can affect the results of all your future efforts on Pinterest.

 Module 2. Pinterest SEO (Search Engine Optimization)

The key factor of your success on Pinterest is marketing on this platform not like on a social media but like on a search engine. In this module you’ll go from the basics of understanding how search engine optimization on Pinterest works, to all the methods of keyword research that are available on the platform. Also, get all the detailed instructions on how to optimize your entire account – the profile, the boards, the pins and even your website for the best SEO performance on Pinterest.

 Module 3. Pinterest Boards

Understand how you should organize the boards on your profile and how to make your profile look professional with board covers. Learn all you need to know about group boards whether or not you should be using them, and how.

 Module 4. The Best Ways to Check your Pinterest Analytics

Analytics is often neglected because of all the stats and terms, and numbers may seem confusing and complicated. But if you want to allocate your efforts to the things that really matter and are efficient, you need to know how to read and interpret your analytics. In this module, you will learn how to read Pinterest native analytics and how to track Pinterest traffic in your Google Analytics tool.

 Module 5. Manual Pinning Technique

When you are starting on Pinterest, the best way to learn all ins and outs of the platform is to publish pins manually. Learn all the methods of creating pins manually on Pinterest, the recommended best practices for this year, and even more importantly – learn what you should not do on Pinterest to keep your account safe.

 Module 6. How to Design Pins that Stand Out

About 50% of your results on Pinterest depends on the design of your pins. Users on this platform are attracted to things that are visually appealing, this is why “ugly” pins don’t have a chance to become popular. The design of your pins will also affect the amount of traffic you get from Pinterest (you don’t want to get just vanity numbers like impressions of your pins, you want the clicks, right?). Learn how to create click-worthy pins in various design tools from Canva to Adobe Spark and Photoshop.

 Module 7. Tailwind Tutorial – How to Schedule Pins Efficiently

The biggest challenge for most businesses on Pinterest is that you have to save multiple pins, and you have to do it daily. It’s hard to be consistent if you do it all manually. When your account grows and the amount of pinning gets higher, you will want to use an authorized scheduling tool to save time. Learn how to use additional tools like Tailwind Communities and Smartloop.

Tailwind is not just a scheduler for Pinterest, it also has a wide range of additional analytics that you can use to learn more about the efficiency of your account on Pinterest. You will learn all about analytics on Tailwind as well.

 Module 8. How to Create Video Pins

As video pins are a relatively new format, Pinterest gives priority distribution to video pins. Learn what are the requirements for video files to upload on Pinterest and how to create them using various tools including Canva, Adobe Spark, and Wave.Video.

Understand the advantages but also the downsides of the video pins and how you can do your best to minimize those downsides.

 Module 9. Pinterest for eCommerce

Over the last year, Pinterest has done a lot to attract more e-commerce businesses and show them the benefits of the platform. They’ve fine-tuned the interface many times to help eCommerce websites get better results and more traffic from Pinterest. Most of the eCommerce businesses don’t use Pinterest at the maximum capacity. This module will give the best tips specific to eCommerce sites and highlight their typical mistakes on Pinterest.

 Module 10. Bonus! My Top Secrets and Pinterest Hacks

This is exactly the reason why you always want to learn from someone who has years of experience on the platform. The devil is in details, right? Get my best discoveries for fast results on Pinterest, and things that I learned from working with hundreds of students and clients. Some highlights of this module:

• How to make people save more from your website;
• Which niches work best on Pinterest;
• The best types of content that can go viral on Pinterest and more!