Erin Balsa – The Research Report Playbook: Here We Grow, Yo
Over the past five years, I’ve helped B2B SaaS companies generate MILLIONS of dollars in revenue by creating the kind of research reports people actually want to read and share—like my infamous Remote Work Report, which has generated $680k in revenue last time I checked.
I’ve packed EVERYTHING you need to know about research report creation and distribution into this course, which includes my plug-and-play TEMPLATE.
In this course, I answer all your burning questions:
How do I come up with a compelling storyline?
How do I get valid data?
What if the data doesn’t support the story I want to tell?
Am I supposed to gate the report for lead gen?
How do I project manage all the moving parts?
Why is my butt itchy? (Well on second thought, not ALL your burning questions.)
If you know me from my LinkedIn posts, you know my content has an edge to it. So expect some sarcasm, and maybe a swear or two. And expect to walk away with the knowledge and confidence you need to start creating your own research reports.
(Scroll down for testimonials, a course preview, frequently asked questions, and my bio.)
🎥 Video: How to create a high-quality research report with Erin Balsa
Lesson 1: Course Intro
Welcome + objectives
Lesson 2: Planning + Project Management
Organizing all the moving pieces + setting clear expectations
Lesson 3: Data Collection + Analysis
Securing an audience, writing questions + analyzing raw data
Lesson 4: Report Writing + Design
Turning an outline into a polished report
Lesson 5: WebDev + Tracking
Setting up campaign tracking + QA
Lesson 6: Organic Promotion + PR
Generating attention + leads
Lesson 7: Paid Promotion
Planning ads + writing ad copy
Lesson 8: Sales Enablement
Helping sales have more productive conversations
Lesson 9: Post-launch
Analyzing results + making process improvements
Lesson 10: Monetization
How to sell research reports to clients
Lesson 11: My Writing Process Deep Dive (Bonus)
How I do data storytelling, step-by-step
Who’s this course for?
1. In-house B2B marketers and writers who want to produce bigger business results, hit their numbers, impress their bosses, and get promoted.
2. Experienced freelance content writers and marketing agency owners who want to earn more money by adding a high-ticket item to their services menu.
Who’s this course NOT for?
This is an advanced content marketing course. If you don’t understand basic content marketing acronyms and tactics, this course will go over your head. You should also have strong writing skills—or an experienced writer you can assign work to.
What will I learn in this course?
You’ll learn a step-by-step process for project managing, creating, and distributing marketing research reports. The B2B SaaS companies I work with use reports to build thought leadership; support SEO and PR initiatives; and drive pipeline and revenue. And if you’re a freelance content writer or agency owner, you’ll learn how to sell this high-ticket offer to clients. (The course includes my cold email template.)
Can I create research reports on my own?
To execute a research report according to my playbook, you need several skillsets working together: project management, data analysis, writing, graphic design, web development, analytics, and paid ads. If you’re a unicorn, you can do it on your own. If you’re a human (like me), you can handle several pieces of the pie (e.g., project management, survey building, report writing), and delegate or outsource the rest.
How long will it take to see results?
If you need to deliver immediate leads to your sales team, you can start doing that the day you launch the report. If you follow my distribution and promotion advice, your reports can generate leads and revenue for one year or more!
How much does it cost?
$215, which may seem pricey at first glance. But when you know how to create content that drives qualified pipeline and revenue, it’s easier to negotiate a six-figure salary. And when you have proof that you deliver results—and use a proven playbook—clients are more likely to sign that $10,000+ contract. (I offer three report packages ranging in price from $12,650-$35,150 … and they sell like hot cakes.)
How long does the course take to complete?
The video lessons take roughly 60 minutes to watch. Then, you should spend another 30 or so minutes on your own reviewing the course materials and sample reports.
I’m in. Where do I sign up?
Cool! Click the blue “I want this!” button. You’ll get my course via email … along with a smidgen of my undying love.
Hi! I’m Erin Balsa, founder of Haus of Bold where I help B2B SaaS companies build revenue-generating content engines in 6-12 months. When I’m not busy with client work, I host “The Notorious Thought Leader” podcast and demystify thought leadership for B2B marketers in my newsletter, “Leading Thoughts.”
Prior to Haus of Bold, I was a marketing director at The Predictive Index, an Inc. 5,000 B2B SaaS startup. I have a decade of experience writing, editing, and leading content teams.
I’ve written bylined articles for popular B2B SaaS sites like HubSpot, Drift, G2, and Greenhouse. My clients include innovative enterprise tech companies like monday.com, People.ai, Intellum, and Uniphore. I’m also a marketing advisor to B2B tech startups including Navattic.
I have been featured by the American Marketing Association, Content Marketing Institute, Content Marketing Conference, ASJA Conference, Masters of Content, Content Logistics, Orbit Media, and more.
In my free time, I like to get tattoos, drink wine, and take long sits on the couch.
Learn more at www.hausofbold.com