Foundr – How To Run Facebook Ads 2.0 by Nick Shackelford


Foundr – How to run Facebook Ads 2.0 by Nick Shackelford

Module 1: Mastering The Facebook Ad Foundations ๐ŸŽ“
In this module, you’ll discover the must-know Facebook ad foundations. If you’ve never run ads before and wondered โ€œwhere do I startโ€, this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.

๐Ÿ“š Lesson 1: Welcome To โ€œHow To Run Facebook Ads 2.0โ€
๐Ÿšซ Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
๐Ÿ“– Lesson 3: The 25 Essential Key Terms You Need to Know
๐Ÿ’น Lesson 4: Setting Your Margin To Get Started
๐ŸŽฏ Lesson 5: How To Set & Hit Targets (ROAS)
๐Ÿ–ฅ๏ธ Lesson 6: Facebook Ads 2.0 Account Set-up Part 1
๐Ÿ–ฑ๏ธ Lesson 7: Facebook Ads 2.0 Account Set-up Part 2
๐Ÿ“Š Lesson 8: Creating An Easy-To-Use Dashboard
๐Ÿ” Lesson 9: Breaking down The Facebook Funnel

Module 2: Top Of Funnel Prospecting โ€“ Finding Your Target Market Every Time ๐Ÿ”๐ŸŽฏ
Module 2 will take you on a deep dive into the art of finding your target market even if theyโ€™re hard to find or โ€œnot on Facebookโ€. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic but driving the right kind of traffic.

๐Ÿ“š Lesson 1: Prospecting Overview
๐Ÿ“Š Lesson 2: How To Easily Plan Your Media (Template Included)
๐Ÿ”ค Lesson 3: Naming Conventions & Navigating Your Dashboard
๐Ÿ“‹ Lesson 4: Campaign Structures (Prospecting)
๐Ÿ‘ฅ Lesson 5: Audiences (Prospecting)
๐Ÿงช Lesson 6: Proven Tests You Can Run (Prospecting)
๐ŸŽจ Lesson 7: Creative Examples (Prospecting)
๐Ÿš€ Lesson 8: Demo: Prospecting, Campaign Setup, & Launch

Module 3: Middle Of Funnel โ€“ Re-Engagement To Drive Massive Traffic ๐Ÿš—๐Ÿ’จ
After youโ€™ve identified your target market, youโ€™ll learn how to re-engage prospective customers from your top-of-funnel efforts. Middle-of-funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between.

๐Ÿ“š Lesson 1: Re-Engagement Overview
๐Ÿ“‹ Lesson 2: Campaign Structures (Re-Engagement)
๐Ÿ‘ฅ Lesson 3: Audiences (Re-Engagement)
๐Ÿš— Lesson 4: Pages To Drive Traffic To (Re-Engagement)
๐Ÿ“ Lesson 5: Copy Differences at Re-Engagement
๐ŸŽจ Lesson 6: Creative Examples (Re-Engagement)
๐Ÿ”— Lesson 7: Tying It All Together (Re-Engagement)

Module 4: Bottom Of Funnel โ€“ Remarketing For Scaling & Sales ๐Ÿ“ˆ๐Ÿ’ฐ
This module reveals how to remarket to prospects when theyโ€™ve taken an action thatโ€™s off the Facebook platform. Maybe they visited your website or some other page; now youโ€™ll learn how to โ€œfollow themโ€ with engaging ads that drive conversions and bring in sales.

๐Ÿ“š Lesson 1: Remarketing Overview
๐Ÿ“‹ Lesson 2: Campaign Structures (Remarketing)
๐Ÿ‘ฅ Lesson 3: Remarketing Audiences & Adsets โ€“ Explanation
๐Ÿš— Lesson 4: Remarketing Audiences & Adsets โ€“ Execution
๐Ÿ“ Lesson 5: Pages To Drive Traffic To (Remarketing)
๐ŸŽจ Lesson 6: Creative & Copy Examples (Remarketing)
๐Ÿ”— Lesson 7: Tying It All Together (Remarketing)

Module 5: Ad Creative That Consistently Converts ๐ŸŽจโœจ
Module 5 will walk you through the proven โ€œAd Creative Frameworkโ€ Nick and his team use for every single client. Youโ€™ll learn which copy to use, the right way to use images and videos, and exactly how to make a seamless user experience throughout the whole process.

๐Ÿ“š Lesson 1: How To Structure High-Converting Ad Creative
๐Ÿ“ Lesson 2: The Most Effective Ad Copy Formulas
๐Ÿ–ผ๏ธ Lesson 3: Breaking Down Ad Creative (Image Or Video)
๐Ÿ”— Lesson 4: Message Match โ€“ Between Ad & Landing Page
๐ŸŒ Lesson 5: Branding Ads vs Direct Response Ads
๐Ÿงฐ Lesson 6: โ€œThe Agency Replacer Toolkitโ€

Module 6: Troubleshooting Common Problems & Avoiding Costly Mistakes ๐Ÿ› ๏ธ๐Ÿšจ
By the end of this module, youโ€™ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to approach any ad issues or problems that can pop up on your journey.

๐Ÿ“š Lesson 1: How to Troubleshoot Properly
๐Ÿšง Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
๐Ÿ“Š Lesson 3: Different Dashboards to Look At When Troubleshooting
๐Ÿ“ˆ Lesson 4: Using The โ€œMake Good Decisions Formulaโ€
โŒ Lesson 5: The 7 Deadly Sins of Disapproved Ads
โ“ Lesson 6: What If Itโ€™s Not The Adโ€™s Fault?
๐Ÿ“† Lesson 7: How To Run Ads Towards Major Events
๐Ÿ—บ๏ธ Lesson 8: The Roadmap: Who To Listen To?
๐Ÿ”„ Lesson 9: Bringing It All Together

Module 7: How to Thrive in the New Facebook ๐ŸŒ๐Ÿ“ˆ
๐Ÿ“š Lesson 1: Introduction to Facebook Ads 2.0
๐Ÿ‘‹ Lesson 2: Introducing Phoenix Ha
๐Ÿค” Lesson 3: What Really Changed with Facebook Ads?
๐Ÿ“Š Lesson 4: Reclaim the Power of 1st Party Data
๐Ÿ“š Lesson 5: Introduction to the Nine Facebook Advertising Strategies
๐Ÿš€ Lesson 6: Strategy Pillar #1: Drive Traffic
๐Ÿ’น Lesson 7: Strategy Pillar #2: Increase Conversion
๐Ÿ’ฐ Lesson 8: Strategy Pillar #3: Maximize Lifetime Value

Module 8: Creative and Tactics ๐ŸŽญ๐ŸŽฏ
๐Ÿ“š Lesson 1: Nick Shackโ€™s Whitelist Influencers Strategy Part 1
๐Ÿ“š Lesson 2: Nick Shackโ€™s Whitelist Influencers Strategy Part 2
๐Ÿ‘‹ Lesson 3: Introducing Jordan Menard
๐ŸŽจ Lesson 4: Creative Overview
๐Ÿ–ผ๏ธ Lesson 5: Static Ads
๐Ÿ“œ Lesson 6: Narrative Ads
๐Ÿงช Lesson 7: Creative Testing
๐Ÿด Lesson 8: Pitchfork
๐Ÿ’น Lesson 9: Manual Bidding
๐Ÿ”„ Lesson 10: Advantage Shopping+

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Foundr - How To Run Facebook Ads 2.0 by Nick Shackelford