Foundr – How to run Facebook Ads 2.0 by Nick Shackelford
๐ WHAT YOU GET
Module 1: Mastering The Facebook Ad Foundations ๐
In this module, you’ll discover the must-know Facebook ad foundations. If you’ve never run ads before and wondered โwhere do I startโ, this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.
๐ Lesson 1: Welcome To โHow To Run Facebook Ads 2.0โ
๐ซ Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
๐ Lesson 3: The 25 Essential Key Terms You Need to Know
๐น Lesson 4: Setting Your Margin To Get Started
๐ฏ Lesson 5: How To Set & Hit Targets (ROAS)
๐ฅ๏ธ Lesson 6: Facebook Ads 2.0 Account Set-up Part 1
๐ฑ๏ธ Lesson 7: Facebook Ads 2.0 Account Set-up Part 2
๐ Lesson 8: Creating An Easy-To-Use Dashboard
๐ Lesson 9: Breaking down The Facebook Funnel
Module 2: Top Of Funnel Prospecting โ Finding Your Target Market Every Time ๐๐ฏ
Module 2 will take you on a deep dive into the art of finding your target market even if theyโre hard to find or โnot on Facebookโ. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic but driving the right kind of traffic.
๐ Lesson 1: Prospecting Overview
๐ Lesson 2: How To Easily Plan Your Media (Template Included)
๐ค Lesson 3: Naming Conventions & Navigating Your Dashboard
๐ Lesson 4: Campaign Structures (Prospecting)
๐ฅ Lesson 5: Audiences (Prospecting)
๐งช Lesson 6: Proven Tests You Can Run (Prospecting)
๐จ Lesson 7: Creative Examples (Prospecting)
๐ Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
Module 3: Middle Of Funnel โ Re-Engagement To Drive Massive Traffic ๐๐จ
After youโve identified your target market, youโll learn how to re-engage prospective customers from your top-of-funnel efforts. Middle-of-funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between.
๐ Lesson 1: Re-Engagement Overview
๐ Lesson 2: Campaign Structures (Re-Engagement)
๐ฅ Lesson 3: Audiences (Re-Engagement)
๐ Lesson 4: Pages To Drive Traffic To (Re-Engagement)
๐ Lesson 5: Copy Differences at Re-Engagement
๐จ Lesson 6: Creative Examples (Re-Engagement)
๐ Lesson 7: Tying It All Together (Re-Engagement)
Module 4: Bottom Of Funnel โ Remarketing For Scaling & Sales ๐๐ฐ
This module reveals how to remarket to prospects when theyโve taken an action thatโs off the Facebook platform. Maybe they visited your website or some other page; now youโll learn how to โfollow themโ with engaging ads that drive conversions and bring in sales.
๐ Lesson 1: Remarketing Overview
๐ Lesson 2: Campaign Structures (Remarketing)
๐ฅ Lesson 3: Remarketing Audiences & Adsets โ Explanation
๐ Lesson 4: Remarketing Audiences & Adsets โ Execution
๐ Lesson 5: Pages To Drive Traffic To (Remarketing)
๐จ Lesson 6: Creative & Copy Examples (Remarketing)
๐ Lesson 7: Tying It All Together (Remarketing)
Module 5: Ad Creative That Consistently Converts ๐จโจ
Module 5 will walk you through the proven โAd Creative Frameworkโ Nick and his team use for every single client. Youโll learn which copy to use, the right way to use images and videos, and exactly how to make a seamless user experience throughout the whole process.
๐ Lesson 1: How To Structure High-Converting Ad Creative
๐ Lesson 2: The Most Effective Ad Copy Formulas
๐ผ๏ธ Lesson 3: Breaking Down Ad Creative (Image Or Video)
๐ Lesson 4: Message Match โ Between Ad & Landing Page
๐ Lesson 5: Branding Ads vs Direct Response Ads
๐งฐ Lesson 6: โThe Agency Replacer Toolkitโ
Module 6: Troubleshooting Common Problems & Avoiding Costly Mistakes ๐ ๏ธ๐จ
By the end of this module, youโll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to approach any ad issues or problems that can pop up on your journey.
๐ Lesson 1: How to Troubleshoot Properly
๐ง Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
๐ Lesson 3: Different Dashboards to Look At When Troubleshooting
๐ Lesson 4: Using The โMake Good Decisions Formulaโ
โ Lesson 5: The 7 Deadly Sins of Disapproved Ads
โ Lesson 6: What If Itโs Not The Adโs Fault?
๐ Lesson 7: How To Run Ads Towards Major Events
๐บ๏ธ Lesson 8: The Roadmap: Who To Listen To?
๐ Lesson 9: Bringing It All Together
Module 7: How to Thrive in the New Facebook ๐๐
๐ Lesson 1: Introduction to Facebook Ads 2.0
๐ Lesson 2: Introducing Phoenix Ha
๐ค Lesson 3: What Really Changed with Facebook Ads?
๐ Lesson 4: Reclaim the Power of 1st Party Data
๐ Lesson 5: Introduction to the Nine Facebook Advertising Strategies
๐ Lesson 6: Strategy Pillar #1: Drive Traffic
๐น Lesson 7: Strategy Pillar #2: Increase Conversion
๐ฐ Lesson 8: Strategy Pillar #3: Maximize Lifetime Value
Module 8: Creative and Tactics ๐ญ๐ฏ
๐ Lesson 1: Nick Shackโs Whitelist Influencers Strategy Part 1
๐ Lesson 2: Nick Shackโs Whitelist Influencers Strategy Part 2
๐ Lesson 3: Introducing Jordan Menard
๐จ Lesson 4: Creative Overview
๐ผ๏ธ Lesson 5: Static Ads
๐ Lesson 6: Narrative Ads
๐งช Lesson 7: Creative Testing
๐ด Lesson 8: Pitchfork
๐น Lesson 9: Manual Bidding
๐ Lesson 10: Advantage Shopping+