LEARN TO STOP LEAVING MONEY ON THE TABLE

In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.

INCREASE YOUR PROFIT WHEN YOU SPEAK THEIR LANGUAGE

There is greater demand for retouchers now more than ever, yet the lack of business and pricing information leaves many photographers and retouchers unsure of how to price for retouching, how to estimate and bid on commercial jobs, and how to communicate with clients and ask the right questions. This lack of confidence and understanding of the business of retouching leaves many photographers and retouchers burning themselves out, losing time and money throughout multiple rounds of unnecessary revisions.

In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.

21 Total Videos

4 Hour Course

RAW Images Included

$99+ Value FREE

PS Actions Included

$99 Value FREE

ENGLISH CC’s

SPANISH SUBTITLES Included

Pre-Production

Business Tips

SPEAK THE LANGUAGE OF COMMERCIAL ART BUYERS

WELCOME TO TESTED WAY TO WAY TO BUILD YOUR PORTRAIT & FASHION TUTORIAL

Take your knowledge of the business of retouching and join Sef and Earth as they talk with other working pros of the industry including professional retouchers Lisa Carney, Jordan Hartley, and Peter Hunner, and photographers Clay Cook and Rob Grimm. We’ve never put so many industry pros in one tutorial!

Throughout the tutorial you will learn:

• The Retouching Industry and Retoucher Personas
• How To Start A Business and What It Takes To Be A Retoucher
• What Gear You Need To Be A Retoucher
• The Industry Language and Standards of Commercial Retouchers
• How To Communicate with Commercial Clients
• How To Price for Retouching
• How To Bid on Commercial Jobs
• How To Create Formal Bids and Work Agreements
• Business Strategies to Maximize Profits and Minimize Revisions
• And Much More

LEARN THE PROCESS + INCREASE YOUR PROFIT

Included Documents:

• Retoucher’s Gear List
• • Everything retouchers need to get started and stay competitive
• Business Workflow Guide
  • A start-to-finish roadmap for communicating, pricing, bidding, and producing commercial jobs
• Client Questionnaire
  • Everything you need to ask clients to accurately price and bid jobs
• Job Calculation Worksheet
  • A tried and true formula for pricing ANY retouching job
• Sample Formal Work Agreement
  • A working template to use for commercial retouching jobs

MEET SEF MCCULLOUGH

For over 10 years, Sef McCullough has produced high-end retouching for global brands like Nike, Coca-Cola, and Under Armour. His work has been featured on the world’s largest billboards, top publications, and high-traffic digital spaces. He has mentored retouchers, designers, and photographers wanting to break into the field of retouching. To his credit, those artists now make a pretty nice living. Sef often collaborates to develop new workflows, and is passionate about teaching and making the commercial retouching process accessible.