The Portrait Masters – Book Clients with Instagram: A Portrait Photographer’s Guide to Instagram
Do you want to spend less time at networking events and instead book clients from the comfort of your home?
When you learn to market on Instagram, you open a field of possibility for increasing your visibility and reach, attracting new clients, and warming up your current network, all from the comfort of home.
WHAT YOU’LL LEARN:
1. HOW TO TURN YOUR INSTAGRAM PROFILE INTO A DIGITAL BUSINESS CARD
You’ll learn how to edit each part of your profile to make it optimally express your brand, making you look like a pro when current clients and new contacts stop by to check you out.
2. HOW TO USE CURATE YOUR CONTENT SO THAT IT ATTRACTS THE RIGHT TYPE OF CLIENT
Ashleigh explains what types of posts attract the most attention, and she gives you tons of ideas for topics to cover that your clients will love.
3. HOW TO MAKE THE MOST OF INSTAGRAM’S VIDEO FEATURES TO HELP YOU MAKE SALES
People are 85% more likely to buy a product after watching a video about it, so you definitely want to get on board with making video content about your product and service. There are four types of video content you can make on Instagram. Ashleigh teaches you how to make each one and gives you extensive tutorials and resources on making Reels, which Instagram’s algorithms favor the most.
4. HOW TO GENERATE LEADS AND BOOK CLIENTS RIGHT ON THE APP
Making sales online is just like making sales in person with a few key differences. Ashleigh has been using Instagram for her business for over 6 years, and she has really perfected the art of making connections with potential clients through Instagram Stories and booking using DMs (direct messaging). She takes you through all the ways she is successful with this so that you can be, too!
DOWNLOADABLE GUIDES ARE ALSO INCLUDED WITH THIS COURSE:
WORKBOOKS & TEMPLATES
IG Marketing Playbook: A Workbook to Plan Content & Implement Strategies that Sell PDF
DM Sales Script Template & Examples PDF
Content Calendar PDF
These three printable PDFs walk you through creating your content strategy and mapping it out. The DM Sales Script teaches you how to sell through direct messages (DMs), walking you through the most common conversations you’ll have over DM so that you can rehearse to sell like a pro.
IG RESOURCE TOOLS & HOW TO LIBRARY
IG Resource Tools to ‘Gram Like a Pro PDF
27 How To Video Tutorials
Ashleigh provides you with a handy resource PDF covering everything from equipment to apps, so you have what you need to follow along in the course. The How To Library has 27 tutorial videos on everything from updating your profile to how to edit together some of the most popular types of Reels.
PROMPTS & IDEAS
30 Reel Prompts & Empowering Songs to Use in Your Reels PDF
30 Instagram Story Ideas to Help Get on Camera Without Fear PDF
36 Hooks & Headlines for Your Post Topics & Captions PDF
Ashleigh wants you to have what you need to hit the ground running, so she has provided you with these three amazing PDFs, which are chock full of topics proven to be of interest to portrait photography clients. You’ll have loads of interesting ideas to work with, links to popular audio, and step-by-step instructions on how to get started creating great content for your Instagram profile.
Instagram is a popular app where you can make new contacts and build relationships with potential clients and referral partners. Ashleigh teaches you how to keep the social in social media, how to make high-quality content, and how to harness the Instagram algorithm to get more eyes on your content. By following her 4-step method, you have the potential to save time, warm up your existing followers, and make new contacts. Are you ready to expand your online presence and scale up your business all from the comfort of home?
“I know for many of us. . . we just feel overwhelmed and like we don’t have enough time to do it all…I am going to show you how you can actually be the most effective with your time and still have results on Instagram even if you’re very busy running your business.” –Ashleigh Taylor